Eyeball SurfCheck was founded in Woolacombe, North Devon, by Trev ‘Toes’ Lumley way back in 1989 and he still maintains it to this day. Every single day of the year Trev has updated and informed Eyeball’s users of the surf and weather conditions at Woolacombe, Putsborough, Croyde, Saunton and Westward Ho! through photos and a brief report of conditions.
Over the years Eyeball has evolved with technological developments that have allowed live webcams, video streaming and micro blogging to be added to enhance users ongoing understanding of conditions.
With people all over the UK – not just in the North Devon area or the South West, using the site to keep in touch with the current surf conditions and future forecasts, an active community has developed around the portal focused to date on a dedicated forum.
With the volume of its visitors, the quality and reliability of the surf reports and conditions Eyeball SurfCheck has developed into the UK’s biggest surf reporting and live condition website. The site has created significant traffic for affiliate and third party surf forecasting websites, as well as for national and international news channels.
Importantly for the Eyeball brand the number, variety and geographical location of people who visit the site provides the team many opportunities to develop the brand.
2011 sees Eyeball SurfCheck evolve into Eyeball HQ. This will see Eyeball leap to the forefront of British surfing through a mixture of investment and diversity. HD cams, new locations, surf forecasting and an expansion into events, music and more sports make Eyeball more than just a surf checking website, but a hub for tourism and surfing in the UK.
The primary objective of the new team is to develop the Eyeball brand, utilising and optimising the brand’s current position with in the marketplace, as well as exploring new commercial opportunities. As a leader within the surf and tourism industry, that relies so heavily on the local environment, we are constantly looking to maintain and improve our surroundings – something that will be pushed through our ‘Check it don’t wreck it’ campaign. Eyeball as a company is conscious of its environmental responsibilities. From using renewable green energy in our office to offering wider surf checks and cams to help lower Eyeball’s ‘collective community’ carbon footprint. Helping in anyway we can to make North Devon the number one holiday destination.
Eyeball SurfCheck has seen a continuous growth since its creation in 1989, evolving from a recorded answer phone message to an international website, with currently almost 6 million pageviews across 160 different countries – a target that we believe will just be a fraction of the figures that will be generated throughout our expansion in 2011…