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English Surfing Federation launches new identity

March 16, 2017

Surfing England

Today the English Surfing Federation, following its recent merger with Surfing GB, proudly unveiled its rebrand and new identity, Surfing England.

The updating of the brand brings the prospective National Governing Body into line with National and International NGB’s for Sport and cements its vision to lead Surfing in England at the highest level.

With all the energy that flows not just in our organisation, but throughout the English surfing community, it’s essential that our identity represents this and is future proof for the exciting journey ahead. We have been building our platform and with our goal of achieving National Governing Body status for England in 2017 on track, the modern and professional identity that our new brand brings will be backed up by the dedicated work of our organisation” said Nick Rees, Surfing England’s Operations Manager.

Following the launch of the transitional branding in Jan/Feb this year the then English Surfing Federation received brilliant input from the public, members and industry which has helped shape the new identity. Latterly Surfing England engaged with Wavelength Media, the creative agency behind Wavelength Surf Magazine.

Logo-process

Wavelength’s team of creatives led by Creative Director, Colin Berwick were asked for “a logo that captures all the joy, athleticism, professionalism and passion held within Surfing England.”

“It was a pleasure to come up with a brand identity for Surfing England, one that encapsulates the inspiring vision that the leadership team have for Surfing England both now and in the future.” Will Hayler, CEO Wavelength Media

Surfing England look forward to building the brand in line with their vision for the organisation, and embracing the many chapters to come following the years of work that have come before today.

As our membership of Surfers, Surf Coaches, Surf Schools and Surf clubs grows and we run National events and coordinate International Team representation, the core goal of NGB status achievement remains at the heart of Surfing England and we invite surfers to join us and be a part of the movement.

Visit www.surfingengland.org or follow social media @SurfingEngland for up to the minute information and insight into the world of Surfing in England.