The Vans Triple Crown of Surfing, presented by Rockstar Energy Drink, set an action sports industry record with more than 10.4 million live streams across 13 days of competition between October 28 and December 11 on www.vanstriplecrownofsurfing.com and on mobile devices. Series viewership, which includes the 3-day HIC Pro, peaked with more than 6 million streams were initiated over the three consecutive days of the Billabong Pipe Masters alone from December 8-10.
Overall VansTripleCrownofSurfing.com visitors during the contest period rose from 2.6 million in 2010 to just more than 4 million this year.
This year’s live streams were viewed by more than 1.8 million unique visitors versus 800,000 during the 2010 Vans Triple Crown Season. Results also showed a dramatic shift to hand-held devices with an estimated 25-30% of streams being viewed on mobile devices, many via the Vans Live 2.0 App for iPhone, iPad, and iPod Touch. IPhones alone generated 1.1 million streams, or roughly 10% of viewership.
The Vans Triple Crown of Surfing takes place on the North Shore of Oahu, Hawaii, and consists of the Reef Hawaiian Pro, the Vans World Cup of Surfing, and the Billabong Pipe Masters. The most prestigious series in surfing, the Vans Triple Crown rounded out the 2011 ASP World Tour season, and will celebrate 30 years in 2012.
“Surfing’s audience is passionate, active and adventurous, and, if they cannot watch in person, they’re finding Vans Triple Crown of Surfing events on their computers and mobile devices,” says Vans Vice President of Marketing, Doug Palladini. “Hawaii also helps us to reach a broader audience than any other surfing event given it’s incredible scenery, dramatic waves and rich beach culture.”
Vans webcasts are professional full HD productions simultaneously broadcast on television via Oceanic Time Warner Cable in Hawaii, Time Warner Cable in Southern California and the Desert Cities, and on Fuel TV in Australia.
The Vans Live 2.0 app is now available for Android devices, so surf fans can now enjoy watching all of the 2011 Vans Triple Crown of Surfing heats on demand, photo galleries and highlight videos wherever Android apps are available.
Photo: Florence on one of his perfect 10-point rides at this year’s Billabong Pipe Masters.