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Trev's Blog

The Cult PR firm signs on to relaunch Hot Tuna in the UK

June 3, 2011

Australian surf brand Hot Tuna has appointed The Cult PR to oversee its relaunch into the UK and Europe. The brand traces its roots back to New South Wales in 1969 but The Cult has promised that its relaunch campaign will take it in an “edgy” new direction…

It will work alongside The Neon Hive, which will be responsible for creating Hot Tuna’s new website, e-commerce shop and managing its online community. Matt Glass, co-owner of The Cult PR said: “Hot Tuna is an iconic brand that resonates with people of all ages – from older generations who used to surf in their youth, right down to the kids of today.

“We’ve spent a great deal of time with Hot Tuna’s business and creative teams, discussing their plans for the brand in the UK and we’re really excited about teaming up with them. We’re working hard to make sure Hot Tuna finds its way to a new audience while still maintaining the devoted customers it’s had since the very beginning.”

We're reimagining the Eyeball x Surfline experience with you in mind. - TRY SURFLINE BETA